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Not to be missed

L'Aventure Michelin is currently one of the most renowned attractions in Auvergne. Since it opened in 2009, more than 1,2 million people from all walks of life (schoolchildren, individuals, collectors' clubs, Michelin staff, foreign tourists, ministers, etc.) have visited the site. This success is undoubtedly due to the excellent reputation of the brand and the Michelin Man, which has spread far and wide, as well as to the efforts made to make the site accessible to all kinds of visitors and to the partnerships forged with local authorities and the ClermontFerrand local education authority.

You too can come and discover L’Aventure Michelin (free admission on presentation of your press card)!

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Michelin Adventure Home
Michelin Adventure Home

1.2 million visitors already!

The success of the site is largely due to the fact that the Michelin story it shares is universal. It touches each and every one of us and is unlike any other. It's a story that has been forged over more than 130 years, always looking to the future.
l'Aventure Michelin label certificate

The Sustainable Entertainment Label

L'Aventure Michelin is one of the first French leisure venues to be awarded the "Sustainable Entertainment" label. In line with the Michelin Group's "All Sustainable” approach, the teams at L'Aventure Michelin are continually striving to build on the site’s CSR credentials, in order to position it as a key, recognised player in sustainable tourism in France.

l'Aventure Michelin label certificate
The Michelin Man in a cycling group