L’Aventure Michelin reveals the living history of a product and a brand that has always kept up with the times. At the centre of the journey is the familiar, jovial figure of the Michelin Man. A figure that symbolises Michelin: close to the public, constantly evolving, but remaining true to its values. The Michelin Group’s museum is a fun, interactive experience in a setting that embarks young and old alike on a novel adventure. Yesterday’s experience is the bedrock for tomorrow’s progress: the epic Michelin story is being written here and now.
The Michelin adventure has been unfolding since 1889!
Take home a souvenir of your visit or find a novel gift: the Michelin Shop stocks the full range of Michelin maps and guides, along with books, miniature vehicles, pens, key rings, watches, clothing and more.
Open to the public from 10.30 on opening days.