Closed today

Reopening on Friday May 21 from 10 a.m.

ViaMichelin POI

ViaMichelin POI

32 Rue du Clos Four
63100 Clermont-Ferrand

Vintage Bibendum

Vintage Bibendum

L’Aventure Michelin reveals the living history of a product and a brand that has always kept up with the times. At the centre of the journey is the familiar, jovial figure of the Michelin Man. A figure that symbolises Michelin: close to the public, constantly evolving, but remaining true to its values. The Michelin Group’s museum is a fun, interactive experience in a setting that embarks young and old alike on a novel adventure. Yesterday’s experience is the bedrock for tomorrow’s progress: the epic Michelin story is being written here and now.

The Michelin adventure has been unfolding since 1889! Join us on Facebook @laventuremichelin

L’Aventure Michelin

32 Rue du Clos Four
63100 Clermont-Ferrand

Contact us

Disabled access

Find out more

Download the app L’Aventure Michelin

The Michelin shop: open to the public

Take home a souvenir of your visit or find a novel gift: the Michelin Shop stocks the full range of Michelin maps and guides, along with books, miniature vehicles, pens, key rings, watches, clothing and more.
Open to the public from 10.30 on opening days.


Find and book the best restaurants in France with Michelin.

All restaurants


Find and book a hotel online with ViaMichelin.

All accommodation

In the vicinity

Tourism websites and practical information for organising your trip.

All websites
Petit Futé
Le guide du routard
Qualité tourisme
Mérite un détour
Site Touristique Emblématique Auvergne-Rhône-Alpes