L’Aventure Michelin reveals the living history of a product and a brand that has always kept up with the times. At the centre of the journey is the familiar, jovial figure of the Michelin Man. A figure that symbolises Michelin: close to the public, constantly evolving, but remaining true to its values. The Michelin Group’s museum is a fun, interactive experience in a setting that embarks young and old alike on a novel adventure. Yesterday’s experience is the bedrock for tomorrow’s progress: the epic Michelin story is being written here and now.
The Michelin adventure has been unfolding since 1889! Join us on Facebook @laventuremichelin
Discover your own personal adventure
Michelin: a legendary brandMichelin is a household name around the world. Let the brand ambassador, the Michelin Man, tell you the story. On the road with the Michelin Man
L’Aventure Michelin: interactive funThe Michelin adventure is an adventure for you, too. Have fun as you learn more about it. Come discover the adventure
Michelin: passionately innovativeBetween the first removable tire in 1891 and the new Visionary Concept, there's a whole world of Michelin innovation to explore. Michelin innovation and you
The Michelin shop: open to the public
Take home a souvenir of your visit or find a novel gift: the Michelin Shop stocks the full range of Michelin maps and guides, along with books, miniature vehicles, pens, key rings, watches, clothing and more.
Open to the public from 10.30 on opening days.