What is a cookie?

A cookie is a text file or a software item that logs information about your device’s navigation on the Internet. It is controlled by your browser and sometimes has a unique, random number. You can read, destroy or modify cookies.

Why does Michelin use cookies?

Michelin is constantly searching for new ways to enhance its website(s) and improve the service it delivers to you. Michelin uses different types of cookies, as mentioned below. Some of these cookies require the Internet user’s prior permission (advertising cookies) before they can be installed on the user’s device.

How does Michelin inform users about the cookies it uses?

The first time you visit Michelin’s website https://laventure.michelin.com, the “More info” link on the homepage banner brings up a page that provides full information about the cookies used on the site.

In any case, you have control over these cookies: you can block them, destroy them or manage the cookie settings.

How to block and/or uninstall cookies?

On a computer

There are two ways to uninstall cookies.

The first way is to use your web browser to see the cookies already installed on your computer and delete them either individually or all at once.

  • Apple Safari: “Privacy” section in the “Preferences” menu, area dedicated to “Cookies and other site data”;
  • Google Chrome: “Privacy” section in the “Settings” menu, subsection “Content settings”, area dedicated to “Cookies and site data”;
  • Microsoft Internet Explorer: “Tools” menu, “Internet Options” section, then “General” then “Browsing History”, then “Settings”, “Temporary Internet Files and History Settings” window, and finally “View files”;
  • Mozilla Firefox: “Tools” menu, “Options” section, “Privacy” subsection, dedicated “Remove individual cookies” functionality.

You can also delete cookies manually by following the steps below:

  • Go to your workstation and select the Windows folder in C:\
  • Open the “Temporary Internet Files” folder and select all the files (CTRL+A)
  • Select the option “Delete”

You can also configure your web browser to block cookies or display a warning before any cookies are installed. The steps to follow vary from one browser to another, but you will find instructions in the browser’s “Help” menu. The browser you use to access Michelin websites can be configured independently on each device.

On a smartphone or tablet

Cookies can be removed or deleted as follows:

  • Android: Go to the “Privacy & security” section in the “Settings” menu. From there, you can choose “Clear cache”, “Clear passwords”, “Clear all cookie data” and “Clear form data”. You can also configure these functionalities not to save cookies.
  • Google Chrome: in the “Settings” menu, go to “Advanced options”, then “Clear browsing history”, then the data you wish to delete.
  • Apple browser under iOS 8: “Settings” button, then in the “Safari” tab, select “Block Cookies” and choose one of the options available: “Always Allow”, “Allow from Websites I Visit”, “Allow from Current Websites Only” or “Always Block”. Under iOS 7 or earlier, you can choose between the options “Always”, “From third parties and advertisers” and “Never.

Uninstalling or blocking the cookies used on Michelin websites in France can impede or even prevent your use of these websites.

What types of cookies does Michelin use?

Cookies can be transient (a “session” cookie), in which case they last only as long as your browsing session on the website, or persistent, with a longer lifespan depending on the lifespan assigned to them and your browser settings. There are many different types of cookie. They can be classified into four broad groups as follows:

Strictly necessary cookies

The sole purpose of strictly necessary cookies is to enable or facilitate electronic communication. They are indispensable for the website to work properly. Disabling them will make it very difficult to use the website, or even impossible to use the services it offers. These cookies do not retain any information about you after you leave the website. They are used, for example, to identify devices for routing the communication, to number the “packets” of data in order to route them in the right order, and to detect transmission errors or data losses.

Functional cookies

Functional cookies are necessary for the provision of an online communication service expressly requested by the user. They provide a user-specific functionality. If these cookies are uninstalled, it will prevent the service being provided. Functional cookies can collect personal data. For some cookies, this information can be retained after the end of your browsing session on the website, and sent to partners, solely for the purposes providing necessary services. They include, for example, cookies that save user preferences such as language, “user session” cookies (that identify the user when he or she navigates on several pages, and which retain data only for the duration of the browser session), and “shopping basket” cookies.

Audience measurement cookies

Audience measurement cookies are used to recognise visitors when they return to the website. These cookies store only an Internet user “identifier” (specific to each cookie) and are not, under any circumstances, used to collect nominative information about visitors. They record the pages visited, the length of the visit and any error messages, so that we can improve the browsing experience on Michelin websites.

Audience measurement cookies can be installed and managed by partners, but Michelin limits their use to the statistical analysis requested.

Targeted advertising cookies and social media tracking cookies generated by social media sharing buttons

Targeting and tracking cookies allow third parties to provide services, mainly advertising, and enhance their effectiveness. These cookies can retain the web pages and websites you visit, and collect personal data, primarily the IP address of the device used by the Internet user. The information collected can be shared with third parties.

For example, these cookies allow Michelin’s advertising departments to display advertisements that match your centres of interest, based on your browsing history on Michelin websites, or limit the repetition of advertisements. These cookies require your permission: a clearly visible banner will appear on the website page to request your permission to install these cookies.

Michelin and third-party providers, including Google, use proprietary cookies and third-party cookies in conjunction to obtain information, and optimise and display advertisements based on the user’s visits to the website. Michelin and these providers also use these two types of cookies to determine the relationship between the visits recorded on the website and the advertisements viewed on the screen, other uses of advertising services and the interactions with the advertisements viewed and the advertising services. Lastly, Michelin and these providers use these two types of cookies to remember your centres of interest and your demographic data with a view to offering you targeted advertising.

Michelin uses what are known as social plug-ins (which we will refer to below as buttons) to link back to social networks such as Facebook, LinkedIn and YouTube.

When you visit our website, these buttons are disabled by default, i.e. they do not send any information to the social networks concerned unless you do something. Before the buttons can be used, you have to activate them by clicking them. The buttons remain active until you disable them again or delete your cookies. You can find further information about cookies in our cookies terms and conditions. Once activated, the system establishes a direct link to the server of the social network selected. The content of the button is then transferred directly from the social networks to your web browser, which integrates them into the website you visited.

Once you have activated a button, the social network concerned can collect data, whether or not you use the button. If you are logged into a social network, the network can attribute your visit to the website in question to your user account. When you visit other Michelin websites, your visit will not be linked up with the initial website until you activate the corresponding button on these websites too.

If you belong to a social network and don’t want the social network to establish a link between the data collected during your visit to our website and the information recorded when you registered, you must log out of the social network in question before activating the buttons.

Please note that we have no influence on the volume of data collected by the social networks through these buttons. To know the volume of data collected and the reasons for collecting it, as well as how the information is processed and used by the social networks, and your rights and configuration options for protecting your privacy, please read the privacy terms of the social networks concerned.

Our website uses the following social network buttons:

You can also block Facebook social plugins with add-ons for your browser, for example with the “Facebook Blocker”.

Functional cookies

Name Installed by Purpose Duration
ClearsiteCookieLawObidingCookiePreferencesCookie .laventuremichelin.com Cookie rights management 1 year
_icl_current_language .laventuremichelin.com Website language session


Audience measurement cookies

Name Installed by Purpose Duration
xtant AT Internet Website statistics tracking 1 year
xtat AT Internet Website statistics tracking 1 year
xtvrn AT Internet Website statistics tracking 1 year


Social network cookies

Name Installed by Purpose Duration
__stid .sharethis.com The cookie is set as part of the ShareThis service and monitors activity, for example web pages viewed, navigation from one page to another, time spent on each page 1 year


Manage the cookie settings
Petit Futé
Le guide du routard
Qualité tourisme
Mérite un détour
Site Touristique Emblématique Auvergne-Rhône-Alpes