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The Michelin Man shows a document
The Michelin Man shows a document

A committed site

For many years, Michelin has been committed to create a safer place which will be more accessible, more efficient and more environmentally-friendly way to travel. Today, the Group is pursuing its "all-sustainable" strategy based on a balanced development between people, economic performance and respect for the planet.

With this in mind, l'Aventure Michelin embarked on a CSR (Corporate Social Responsibility) process in 2021 with the "Sustainable Entertainment" label. Choosing to commit to CSR sends out a strong signal: that of an organisation that undertakes to ensure the sustainable development of its business activities.

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The CSR process at L'Aventure Michelin

The commitment of the l'Aventure Michelin teams was recognised by the "Sustainable Entertainment" label in June 2023. Since then, l'Aventure Michelin has pursued its continuous improvement approach and is working on new initiatives ahead of the next audit, which will take place in 2025.

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L'Aventure Michelin certification
L'Aventure Michelin certification

The Sustainable Entertainment Label

L'Aventure Michelin is one of the first French leisure venues to be awarded the "Sustainable Entertainment" label. In line with the Michelin Group's "All Sustainable” approach, the teams at l'Aventure Michelin are continually striving to build on the site’s CSR credentials, in order to position it as a key, recognised player in sustainable tourism in France.

The Michelin Man and his flower