A century of escape: the Michelin Green Guide celebrates its 100th anniversary
In 2026, L’Aventure Michelin marks the 100th anniversary of the Michelin Green Guide with an exhibition dedicated to a century of travel and discovery.
The exhibition "100 Years of Escape with the Michelin Green Guide" invites visitors to journey through the history of tourism, from the first automobile roads to today’s adventures. Iconic guides, maps, itineraries, road signage, and the digital transition reveal how Michelin has shaped the way we travel and explore, both in France and around the world.
The digital version of the exhibition
Want to travel through a century of discovery without hitting the road? The digital tour of the exhibition "100 Years of Escape with the Michelin Green Guide" is now open to you. Explore historic guides, maps that have inspired generations of travelers, and itineraries from past to present. Immerse yourself in the Michelin spirit of travel, all online and on any screen.
Access the digital version here
Another way to journey through the history of the Green Guide and celebrate 100 years of curiosity. Available everywhere, in France and around the world.
Practical information for the physical version
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Address : L’Aventure Michelin, 32 rue du Clos Four, Clermont-Ferrand
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Dates : Temporary exhibition available from January 28
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Times : 10 am to 6 pm, depending on L'Aventure Michelin opening hours
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Tarif : free
Plan your visit
Practical info
Find out more about l'Aventure Michelin here. Already 1.3 million visitors, you too can be surprised!
L'Aventure Michelin is accessible to the disabled.