Skip to content
new-Desktop-517px-x-33px.svg
  04 73 98 60 60
  We are opened
  • EN
    • FR
  • My Visit
    • Individual Visit
    • Group visit
    • School group
    • Corporate Events
    • Accessibility
    • Press
  • Pratical Information
    • Rates
    • Timing
    • In the Vicinity
    • Shop ↗
    • News
    • Accessibility
  • L’Aventure Michelin
    • Michelin: A legendary brand
    • L’Aventure Michelin: Interactive Fun
    • Michelin: Passionately Innovative
    • Words from history
    • Image Gallery
  • Contact Us
    • Contact the booking office
    • Contact us
  • The GlassHouse
Shop
Buy a Ticket
  04 73 98 60 60
  We are opened
  • EN
    • FR
new-Tablet-313px-x-21px.svg
Shop
Buy a Ticket
  • My Visit
    • Accessibility
  • Michelin: A legendary brand
  • Practical Information
    • Rates
    • Timing
    • In the Vicinity
    • Shop ↗
    • News
    • Accessibility
  • L’Aventure Michelin
    • L’Aventure Michelin: Interactive Fun
    • Michelin: Passionately Innovative
    • Words from history
    • Image Gallery
  • Contact Us
    • Contact the booking office
    • Contact us
  • The GlassHouse
  We are opened
  • EN
    • FR
new-Mobile-216px-x-14px.svg
  • My Visit
    • Individual Visit
    • Group visit
    • School group
    • Corporate Events
    • Accessibility
  • Practical Information
    • Rates
    • Timing
    • In the Vicinity
    • Shop ↗
    • News
    • Accessibility
  • L’Aventure Michelin
    • Michelin: A legendary brand
    • L’Aventure Michelin: Interactive Fun
    • Michelin: Passionately Innovative
    • Words from history
    • Image Gallery
  • The GlassHouse
  • Contact Us
    • Contact the booking office
    • Contact us

Home » Words from history

Play Video
ASM Michelin (Michelin Sporting Association): recollections by A-M. Rerolle of the champion Roger Rerolle
Roger Rerolle, an ASM athlete, took part in the Berlin Olympic Games in Berlin in 1936. His daughter, Anne-Marie Rerolle, speaks about the life of a champion in the 1930s.
Play Video
Michelin School: account by A-M. Rerolle of a Michelin school
Anne-Marie Rerolle spent all her schooldays at the Michelin School on the Rue du Nord, at Clermont-Ferrand. She tells us about the education she received there.
Play Video
SOCAP (the Michelin Staff Cooperative Supply Company): recollections by A-M. Rerolle on the Michelin Cooperatives
During the 1930s, Madeleine Rerolle worked at the Michelin Staff Cooperative Supply Company (SOCAP) at Cataroux. Her daughter, Anne-Marie Rerolle, describes the role of the Michelin cooperatives at Clermont-Ferrand and their activities during the war.
Play Video
Michelin and Formula 1: recollections by P. Dupasquier on Michelin’s entry into Formula 1
Pierre Dupasquier, former Head of Michelin’s Competition Department, describes Michelin’s early days in Formula 1, with Renault, and then Ferrari.
Play Video
Michelin and the motorbike: recollections by P. Dupasquier on Michelin’s involvement in motorbike racing - Part 1/2
Pierre Dupasquier, former Head of Michelin’s Competition Department, describes Michelin’s early days in Formula 1, with Renault, and then Ferrari.
Play Video
Michelin and the motorbike: recollections by P. Dupasquier on Michelinis involvement in motorbike racing - Part 2/2
Pierre Dupasquier, former Head of Michelin’s Competition Department, explains the origins of a passion which still endures (part 2).
Play Video
The Michelin Radial tire: recollections by P. Dupasquier on the teething problems of the Radial tire
Pierre Dupasquier, former Head of Michelin’s Competition Department, explains the origins of a passion which still endures (part 2).
Play Video
Michelin and motor racing: recollections by P. Dupasquier on Michelin’s early days
After the motor car’s days of glory at the end of the 19th century, why and how did Michelin did get involved again with motor racing in modern times? Pierre Dupasquier, former Head of Michelin’s Competition Department, describes the early days, with Alpine.
Play Video
Michelin and the 24 Hours of Le Mans: recollections by P. Dupasquier on the beginnings of the 24 Hours of Le Mans
After hundreds of victories on the Le Mans circuit, Pierre Dupasquier, former Head of Michelin’s Competition Department, describes how everything began, with Alpine.
Play Video
P. Dupasquier's testimony on the Michelin/Ferrari partnership (VOST)
When and how did the two legendary brands find themselves together on the racetrack? Pierre Dupasquier, the former head of Michelin's competition department, recounts his meeting with "il Commendatore", Enzo Ferrari.
Play Video
Michelin and the motorbike: recollections by P-A. Begou on the invention of the motorbike Radial
Pierre-Alain Begou, engineer at the Michelin Technology Center in Ladoux from 1976 to 2016, was behind the adoption of radial technology for the motorbike tire. He describes how this happened.
Play Video
Michelin and the motorbike: recollections by P-A. Begou on motorbike tire trial methods
Pierre-Alain Begou, engineer at the Michelin Technology Center in Ladoux from 1976 to 2016, was among the first to take an interest in motorbike behavior and how to improve it through tire technology. He describes the first tests.
Play Video
The Millepatte : recollections by P-A. Begou on the test machine "Millepatte"
Pierre-Alain Begou, engineer at the Michelin Technology Center in Ladoux from 1976 to 2016, tells us the story of this incredible machine: the Millepatte.
Play Video
Michelin Communication: recollections by J-P. Vuillerme on the beginnings of the communication service
Jean-Pierre Vuillerme, former Michelin Communication Director, talks about the beginnings of Michelin’s current communication service.
Play Video
Michelin's "Bibendum": J-P. Vuillerme's first-hand account of the centenary of the Michelin Man
Jean-Pierre Vuillerme, Michelin's former head of Communication, tells a little-known anecdote: how the Michelin Man, for his 100th birthday, almost flew up into space to join the MIR space station!
Play Video
Michelin's values: J-P. Vuillerme's personal account of Michelin's values
Jean-Pierre Vuillerme, Michelin's former head of Communication, talks about the Company's values and how they live on today, while keeping up with the times.
Play Video
What is the meaning of the Company? P. Oliva’s testimony about the purpose of Michelin.
To pay dividends or to contribute to the common good? And why not both? How Michelin tries to reconcile humanism and entrepreneurship in a balance beneficial to all its stakeholders (personal memories of the former Secretary of the CEG).
Play Video
The origin of the Challenge Bibendum: P. Oliva's memories of the creation of what would become the Movin'On Mobility Summit.
How the young boss Edouard decided to embody Sustainable Mobility by creating the Challenge Bibendum. Delicate beginnings... (personal memories of the former Director of Sustainable Development)
Play Video
Edouard, a young boss: P. Oliva's testimony on the arrival of E. Michelin at the head of the Group.
How Edouard Michelin took over from his father and opened the Company to modernity, without breaking with the past (personal memories of the former Secretary of the CEG).
Play Video
Empowerment at Michelin: Pierre Desmarets recounts his experience of empowerment
Pierre Desmarets, 36 years within Michelin (Plantations, Industry, Grand Export) tells how, in 1982, François Michelin trusted him to set up MICHELIN in Japan.
Play Video
In praise of French gallantry: Pierre Desmarets' anecdote on the acquisition of the Shenyang plant in 1996
Pierre Desmarets, 36 years within Michelin (Plantations, Industry, Grand Export) tells how François Michelin elegantly thanked the Chinese Minister of Chemical Industries for welcoming MICHELIN in Shenyang.
Play Video
"Becoming what we are": Pierre Desmarets looks back on his long career within “La Maison”
Pierre Desmarets, 36 years with Michelin (Plantations, Industry, Export), looks back on his long career within the Company and talks about the greatest gift MICHELIN has ever given him.
styleguide-icons-lp-blue-guide@3x
RESTAURANTS
Find and book the best restaurants in

France with Michelin.
All Restaurants
styleguide-icons-lp-blue-via-michelin@3x
IN THE VICINITY
Tourism websites and practical information

for organising your trip.
All Websites
styleguide-icons-lp-blue-guide@3x
RESTAURANTS
Find and book the best restaurants in

France with Michelin.
All Restaurants
styleguide-icons-lp-blue-via-michelin@3x
IN THE VICINITY
Tourism websites and practical information

for organising your trip.
All Websites
styleguide-icons-lp-blue-guide@3x
RESTAURANTS
Find and book the best restaurants in France with Michelin.
All Restaurants
styleguide-icons-lp-blue-via-michelin@3x
IN THE VICINITY
Tourism websites and practical information for organising your trip.
All Websites
My Visit
  • Individual Visit
  • Group visit
  • School group
  • Corporate Events
  • Accessibility
  • Press
Practical information
  • Rates
  • Timing
  • In the Vicinity
  • Shop ↗
  • News
  • Accessibility
L’Aventure Michelin
  • Michelin: A legendary brand
  • L’Aventure Michelin: Interactive Fun
  • Michelin: Passionately Innovative
  • Words from history
  • Image Gallery
Press
  • Download brochure
  • News
Our News
  • Latest News
Exploration Game
  • TO EACH HIS OWN ADVENTURE
Contact
  • Contact us
  • Contact the booking office
My Visit
  • Individual Visit
  • Group visit
  • School group
  • Corporate Events
  • Accessibility
  • Press
Practical information
  • Rates
  • Timing
  • In the Vicinity
  • Shop ↗
  • News
  • Accessibility
L’aventure Michelin
  • L’Aventure Michelin: Interactive Fun
  • Michelin: Passionately Innovative
  • Michelin: A legendary brand
  • Words from history
  • Image Gallery
Press
  • Download the brochure
  • News
Our News
  • Latest News
Exploration Game
  • TO EACH HIS OWN ADVENTURE
Contact
  • Contact us
  • Contact the booking office
  • Legal
  • Cookie
  • Privacy
  • Sitemap
eb-002575@2x
Copyright ©2022 Michelin. All rights reserved.
  • Legal
  • Cookie
  • Privacy
  • Sitemap
eb-002575@2x
Copyright ©2022 Michelin. All rights reserved.