A fascinating and fun experience
Latest news
L'Aventure Michelin awarded"Accueil Vélo"
The "Accueil Vélo" label is a national mark that guarantees a high-quality welcome and services along cycle routes for cyclists. L'Aventure Michelin has plenty of facilities to meet the needs and comfort of its visitors!
Gift ideas
Discover our selection of eco-responsible and must-have products from the gift shop l'Aventure Michelin to make the most of a unique gifts.
Enjoy the Annual Pass
Amazing, fun and friendly, a visit to l'Aventure Michelin is your gateway to an outstanding world! Take advantage of the annual PASS, available from the l'Aventure Michelin reception desk.
Come and be amazed!
Step into a land of innovation and discover over 130 years of history.
The Michelin Group Museum invites you to enjoy a unique family or friends experience in the heart of Clermont-Ferrand. From the spectacular 11-wheeled DS “Mille Pattes” (literally, a centipede) to the secrets of the Michelin Man, this rich and exciting visit will immerse young and old alike into the world of innovation. Through interactive screens, films and exploration notebooks, visitors are transported to the heart of an extraordinary adventure.
Type of visit
Family visit
With friends
To accompany your family visit, l'Aventure Michelin offers a free mobile app to download, an investigator's card for 3-7 year olds and an exploration booklet.
Guided visit
From 9 people
When you choose a guided visit, you'll enjoy a special welcome and a professional guide who will help you learn more about Michelin's epic story.
School visit
An original approach to learning
Whatever the age of your students, l’Aventure Michelin offers a variety of resources for an original approach to learning.
Find out more about accessibility
The museum is designed to be accessible for all visitors and the staff are trained to welcome people with disabilities.
Michelin's ground-breaking innovations
Innovation is part of Michelin's DNA.
From the Michelin brother's first removable tire in 1891, to the flying feats of pilot Eugène Renaux, to the birth of the Michelin Man, to the first Michelin maps and guides, to the famous "Michelines" railcars, not forgetting the radial tire revolution, the diversity of the innovations highlights Michelin's pioneering role in each of these fields.
More recently, Concept Vision and Uptis have joined this strategy of offering everyone a better way forward.
Come and discover these innovations, each like an adventure novel!
L'Aventure Michelin gift shop
The widest selection of authentic Michelin products
Treat yourself or offer an original gift, including unpublished visuals from Michelin's heritage archives, collectibles, exceptional books, limited series clothing, children's games and souvenir items from L'Aventure Michelin. Available in the gift shop and online, these items are part of Michelin's eco-responsible range.
The shop can be visited without paying museum admission from 10:30 am on opening days