2009-2019: L’Aventure Michelin is celebrating its tenth anniversary with a string of surprises.

Now showing: the latest film on this advertising genius,

from the stack of tires in 1898 to the beach games and on to the Formula E championship,

enter the imaginative universe of the Michelin Man.

 

And, beginning in spring, don’t miss the “explore game”,

a full-digital game to discover the displays from a different angle, as a family or with your friends!