As you go round L’Aventure Michelin, you’ll overhear a conversation between the Michelin brothers that will take you back to the Industrial Revolution. You’ll be able to touch and smell rubber as you discover the secrets to this raw material. You’ll turn the pages of the very first edition of the Michelin guide to see what establishments were recommended at the time. Along the way, your visit will become a fascinating and exciting learning experience. And before you leave, you’ll be able to take a selfie with the Michelin Man to share with your friends.
As you go round L’Aventure Michelin, you’ll overhear a conversation between the Michelin brothers that will take you back to the Industrial Revolution. You’ll be able to touch and smell rubber as you discover the secrets to this raw material. You’ll turn the pages of the very first edition of the Michelin guide to see what establishments were recommended at the time. Along the way, your visit will become a fascinating and exciting learning experience. And before you leave, you’ll be able to take a selfie with the Michelin Man to share with your friends.
From the beginning of the 20ᵉ century, the Michelin brothers were passionate about this new industry and encouraged it with competitions and incredible challenges! During the First World War they transformed their tire factory to produce airplanes that equipped the French and American armies. Come and discover a rare example of a Bréguet-Michelin aircraft at l'Aventure Michelin.
Tyres are made for travelling and, right from the beginning of its history, Michelin has been marketing products and services to guide and help tourists: Michelin Guides from 1900, Michelin maps from 1910 and road signs along every road in France. At L’Aventure Michelin, come and touch authentic Michelin road signs made of enamelled volcanic lava.
Tyres are made for travelling and, right from the beginning of its history, Michelin has been marketing products and services to guide and help tourists: Michelin Guides from 1900, Michelin maps from 1910 but also road signs along every road in France. At L’Aventure Michelin, come and touch authentic Michelin road signs made of enamelled volcanic lava.
