3 good reasons
to come to L'Aventure Michelin

A one-of-a-kind place to discover an extraordinary story

Different levels of guidance: bilingual texts, audioguides and smartguides in several languages

Personalised reception and support with guided tours

Group visits to L’Aventure Michelin:
share the fun

Enter L’Aventure Michelin and discover the history of a fabulous adventure. A novel, interactive presentation will take you back through the amazing epic begun in 1889 by two visionary brothers, André and Edouard Michelin. From the first detachable tire, and from maps and guides to the legendary Michelin Man, enter a remarkable, one-of-a-kind world!

When you opt for L’Aventure Michelin, you can be sure that everyone will find something to surprise and interest them, whether their field is history, the graphic arts, tourism, technology or innovation. Whatever the age group or centre of interest, the visit will be a fun experience for group members to share.

Take advantage of the group visits at L’Aventure Michelin to enjoy learning and sharing with others.

The L’Aventure Michelin Booking Office is on hand to answer any questions you may have and offer you the format best suited to what you have in mind.


Group of up to 8 people
Group of 9 or more people
7-18 years old
Under 7 years old

Guided tours*

Group of 9-20 people
Tour in French
Group of up to 8 people
Visit in French and a foreign language
Group of 9-20 people
Tour in a language other than French
* Charged in addition to the admission price.
  • Book a guided tour three weeks beforehand.
  • Guided tour conditions:
    – 1 guide for 9-20 people
    – 1 guide for every 20 additional people
    –  …
  • Free admission: 1 free admission for every 25 paid admissions.
    Free admission for each disabled visitor’s companion and coach drivers.
  • Tour duration: 1½ to 2 hours.

French works councils
Concessionary rate for visitors holding a works council or Cezam card.

€9.50 €8.50
Family pass
4 people including one youth aged 7-18
€25.00 €24.00

For further information
or enquiries about availability

Contact the booking office

The Michelin Shop: open to the public

Take home a souvenir of your visit or find a novel gift: the Michelin Shop stocks the full range of Michelin maps and guides, along with books, miniature vehicles, pens, key rings, watches, clothing and more.
Open to the public from 10.30 on opening days.

Disabled access

Find out more

Download the app L’Aventure Michelin


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Find and book a hotel online with ViaMichelin.

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In the vicinity

Tourism websites and practical information for organising your trip.

All websites
Petit Futé
Le guide du routard
Qualité tourisme
Mérite un détour
Site Touristique Emblématique Auvergne-Rhône-Alpes